WWF criticised for food advertising campaign

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first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Worldwide Fund for Nature campaign against chemicals in food has been branded “alarmist” by the Advertising Standards Authority (ASA).The press advertising campaign aimed to highlight over 300 man-made chemicals which “contaminate” our bodies.The advert’s headline “Who cares where toxic chemicals end up?” was accompanied by a photo of a foetus. The ASA judged that the advert could “unduly alarming” to couples planning to have a baby and to mothers with young children. Advertisement Howard Lake | 7 August 2002 | News The Daily Mail’s You magazine had already dropped the ads in response to complaints. Organisations such as the British Association for Chemical Specialities and the Chemical Industries Association had both complained about the adverts.The decision by the ASA followed several months of deliberation.Read Watchdog rebukes WWF for ‘alarmist’ food ad by Claire Cozens at SocietyGuardian. WWF criticised for food advertising campaign  18 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img

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