Sense to redefine its brand strategy

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first_imgThe branding consultancy was appointed following a three-way pitch.Max du Bois, executive director at Spencer du Bois said: “We are aiming to improve the way Sense communicates with its key audiences by building strong salient messages that will rejuvenate the brand from the inside out.”Work will start on the first stage of the project in the next few days and will be completed in the autumn. Tagged with: Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Sense, the deafblind charity, has appointed not-for-profit sector branding specialists Spencer du Bois to redefine its brand positioning, values and strategy.Cinzia Marrocco, Head of Communications at Sense believes that the public’s understanding of Sense’s work is not as strong as it could or should be. She explained that Spencer du Bois had been brought in to help the charity “become more effective in our communications and therefore more effective in other areas such as fundraising, corporate partnerships and engaging with local authorities.”Spencer du Bois has been tasked with reinvigorating the Sense brand with a series of brand workshops. The results from these together with a brand review will help the agency reshape Sense’s brand communications to improve the way Sense is presented. Advertisementcenter_img  15 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Sense to redefine its brand strategy Howard Lake | 13 August 2006 | Newslast_img

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