The best phrase in property details: “Close to Waitrose”

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first_imgEstate agents are generally aware of their various local ‘attractions’, such as ‘2 minutes to the beach’ or ‘5 minute walk to the station’ but now, says Property Solvers, the best draw is the property’s proximity to a Waitrose store.The average price of a property within 1/4 mile of a Waitrose store is £469,933 – or 107% above the national average. Voted as the best supermarket in a survey conducted by Which? earlier this year, Waitrose remains firmly positioned as one of the nation’s most well-recognised premium brands, with store appearance, staff, helpfulness and higher standards were all highly praised.Property Solvers’ recent research took the average values of 24,874 property sales over the last two years within a quarter of a mile of one of the Waitrose stores across the country.The data excluded 36 stores – those with no residential homes close by, such as Little Waitrose stores at petrol/motorway service stations and larger ones found in shopping/heavy commercial developments. It also excluded areas where no residential properties within the quarter of a mile radius were sold in the last two years, leading to a total of 315 stores analysed.The figures were compared with average sold property prices within the same postcode area, using sold prices lodged at HM Land Registry (as opposed to asking or advertised prices).Tasty resultsAverage sale price of 24,874 properties within a quarter of a mile of Waitrose analysed: £469,933. This is almost 107% above the national average of £227,001;Average price of properties in the wider postcode areas where a Waitrose store is located stood at £1,220,296 – or 160% higher than within a quarter of a mile and 438% more than the Land Registry House Price Index over the last 2 years;19.4% of properties within a quarter of a mile from a Waitrose store were under the UK national average over the last 2 years;Cheapest properties within a quarter of a mile of a Waitrose store were in Wolverhampton (WV2), Preston (PR5), Sheffield (S11), Northumberland (NE46) and Northwich (CW9);The most expensive properties located within a quarter of a mile of a Waitrose store were in Central London – namely: Belgravia (SW1X), Marylebone (W1U), Knightsbridge (SW3), Kings Road (SW3), Notting Hill Gate (W11).Impact on house pricesProperty Solvers’ data collection demonstrated that owning a property close to a Waitrose largely translates to it being significantly higher in value than the national average.Co-founder, Ruban Selvanyagam said, “It comes as little surprise that Waitrose stores can be found in some of the most affluent areas including a prime central London, many parts of Surrey, Sunningdale, Henley-on-Thames, Beaconsfield, Windsor, Rickmansworth and Gerrards Cross.“Prices are even higher when buying homes in the same postcode – i.e. beyond a quarter of a mile of a Waitrose.”Selvanayagam added, “Although many Waitrose stores can be found in town centres and cities with varied demographics, any new store is unlikely to emerge in an area where the overall profile of the local population is at the lower end of the social class spectrum.”Ruban Selvanyagam Waitrose close to Waitrose best supermarket Property solvers average house prices Sheila Manchester July 9, 2019The NegotiatorWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Housing Market » The best phrase in property details: “Close to Waitrose” previous nextHousing MarketThe best phrase in property details: “Close to Waitrose”New research finds homes near Waitrose average prices 107% above the national norm.Sheila Manchester9th July 201901,364 Viewslast_img

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