Croatian products at the world’s leading food industry fair


first_imgThe 82nd Berlin Grüne Woche 2018 – International Green Week 2018 has opened, featuring almost 1700 exhibitors from 68 countries, and more than 400.000 visitors are expected, confirming that it is the world’s leading food and agriculture fair and an unavoidable event for the entire agricultural sector.”This is an indispensable event for the food sector, given that almost half a million visitors are expected at the fair, and exhibitors only during the fair have a turnover of almost 50 million euros by direct sales to visitors. German tourists know our products well, but the appearance at such a fair opens the door to markets all over Europe and the world. The fair is an exceptional opportunity for domestic producers to present their quality to global customers and enter new export markets.”Said Ivan Škorić, Vice President of the Croatian Chamber of Commerce for Agriculture, Forestry and Fisheries, adding that Germany is one of the most important Croatian foreign trade partners in this sector, which is clearly illustrated by the figures. In the first nine months of this year, Croatia exported 116 million euros worth of agricultural and food products to Germany, while in 2016, the value of exports amounted to 128 million euros for the whole year.Photo: FacebookThe importance of the International Green Week was also recognized by the Ministry of Agriculture, headed by Minister Tomislav Tolušić, who will participate in the work of the Global Forum for Food and Agriculture (GFFA), which is being held as part of the fair. “Croatia has quality products, unfortunately, a lot of things are imported to Croatia because we are not yet self-sufficient for some things, which is a consequence of the last almost 20 years of the state of the economy. But, despite this, our products are recognized in the European Union market, especially here in Germany. So for quality products that can achieve a good price there is room anywhere, you should try, persistence pays off,”Said Minister Tolusic, inviting producers to apply to the EU tender for the promotion of agricultural products, which the EU has announced these days.The Croatian stand was visited by, among others, Christian Schmidt, Federal Minister of Food and Agriculture of Germany, Carola Schouten, Minister of Agriculture of the Netherlands, Rudolf Nickenig, Secretary General of the German Wine Association and Jiri Milek, Czech Minister of Agriculture. By exhibiting at national stands, food producers from all over the world use the fair as a platform for communication to customers and presentation of their companies to the professional and general public.For the 14th year in a row, the Croatian Chamber of Commerce is organizing a joint performance for its members. At this year’s International Green Week, domestic companies present the quality of their products at a Croatian stand of 80 square meters. Thus, Belje will present its wines, kulen and cured meat products, the company Badel 1862 wines and alcoholic beverages, confectioner Cremalat chocolate and pralines, Aronia live chokeberry products, juices and jams, and OPG Riba Dražin anchovies and sardines. Along with them will be the company Kapronca and the Đanić craft with its fruit liqueurs and brandies, the Kalić family farm with Indian hemp products and Nasha cosmetics with handmade natural cosmetic products. The Croatian stand also presents the Osijek-Baranja County Tourist Board, which presents autochthonous Slavonian products.Photo: FacebookGoran Đanić is exhibiting his brandies and liqueurs at the Fair for the 12th year in a row. “The Germans already know us. They have accepted our products very well, they come to the fair with our labels looking for our liqueurs, and we strive to be remembered and sought after when they come to the Adriatic. However, the size of this fair enabled us, in addition to networking with the Germans, also contact with other markets. We have concluded concrete deals with Montenegro and Macedonia, “Said Đanić.In addition to the possibility of direct product placement, the fair also opens an opportunity to expand business contacts globally with representatives of all areas of agriculture, retail, wholesale and gastronomy. The focus will also be on renewable energy sources, organic agriculture, gardening, as well as rural development in the future. Visitors can also see an exhibition of machinery and equipment, as well as raw materials. The event is intended for large producers, but also gardeners, hunters, fishermen and even gastronomy lovers, for whom there is also an exhibition area with equipment.last_img

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