The Tourist Board of the Imotski Krajina – Imota region was established


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&amp;lt;p&amp;gt; What has been announced for the last year and what is only logical and natural, at least when we talk about creating tourist products and branding in tourism, is the merging and synergy of tourist destinations into one brand.This is a project that the leader of the Imotski Tourist Board Luka Kolovrat has been trying to implement for some time, so that, in this way, the tourist offer in Imotski Krajina is unified, and thus more easily accessible to many tourists, who in recent years are increasingly discovering natural beauties of Imotski region.Thus, with the founding assembly and the solemn signing of the agreement between the nine local self-government units, a decision was made to close the former Imotski Tourist Board and establish the tourist board of the area. “Property”, otherwise the first in the Split-Dalmatia County. “The Imotski region is a historical and geographical fact, a geographical fact, which is fragmented and divided through various historical bureaucratic and administrative decrees. This project of formal connection and association of the city of Imotski and municipalities from the area of ​​Imotski Krajina, seeks to bridge these administrative boundaries, in order to facilitate the achievement of goals in the tourism sector. said Luka Kolovrat.CNTB Director Staničić emphasized that encouraging the association of tourist boards is one of the main goals of the new Law on Tourist Boards and the Promotion of Croatian Tourism. “Today, Croatia needs well-profiled tourist destinations that manage quality tourist visits, tourist experience and tourist product using unique strategic resources throughout the year, on the continent as well as on the coast. I am sure that the tourist board of the Imotski area will achieve the above with its work and activities, and that it will be an excellent example of good practice and an incentive for others to follow the path of association and connection, economy and efficiency.”, said Staničić, adding that the positive effects of the association will be visible in the segment of promotion and management of the destination and its resources.The session adopted the proposal of the Work Program of TZP Imota for 2018, which defines all activities that lead to the affirmation of the area, enriching the offer with new content, creating better conditions for tourists and active promotion of the destination. Thus, TZP Imota will contribute to increasing tourist traffic and the number of overnight stays, especially in the pre-season and post-season, creating new tourist facilities, promoting the area as a tourist destination of quality and diverse products, improving the overall appearance of the tourist destination and other strategically important goals. This year, TZP Imota will focus its financial resources on numerous programs and activities such as continuing the research of the Red Lake, organizing the Imota family day, making bicycle and race tracks, etc.Regions need to be brandedIt is fair to say that it is insane that one island of Brac, I repeat the island, has seven tourist boards that do not yet cooperate with each other, each developing a “tourist destination” nor do we have a common tourist product, and I repeat we are talking about the island of Brac. On the other hand, let’s say the island of Krk, which also has seven tourist boards and another tourist board of the island of Krk, which was created with the aim of branding one island, and not each separately.Personally, I think that Croatia must brand regions, such as Istria, Dalmatia, Slavonia… because it is insane that, say, one Slavonia has five county tourist boards and five different destination developments. What Osijek-Baranja County or Vukovar-Srijem County means to a foreigner, but as one tourist brand and a complete story – Slavonia, absolutely yes. By the way, the process of branding Slavonia as a tourist brand is being worked on, more on that soon.We should look to the examples of Tuscany, Provence or Bavaria, as well as Switzerland and Austria, which are perfectly combined with various tourist products based not on the regions, and not on each tourist destination separately. Tourism is the first that knows no borders, and especially foreign tourists who come to us and are not really interested or feel the invisible borders of cities and counties, tourists are destined for Croatia and then Dalmatia, Istria, Slavonia, etc.…The system of tourist boards should definitely be changed because as it is at the moment it is inefficient, counter productive and ultimately there is no synergy of everyone in the tourist destination. How and in what direction it is for constructive discussion, but it is certainly more than clear how we must turn to development based through the concept of destination management company in accordance with all the trends of the 21st century. By the way, the Ministry of Tourism is currently working on the adoption of a new package of tourist laws and the reorganization of tourist boards, which should be presented to the public soon.Related news: INITIATIVE LAUNCHED TO DECLARE IMOT LAKES UNESCO GEO PARKlast_img

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