A plenary session of the Section of the Cultural Tourism Association was held at the Croatian Chamber of Commerce – Split County Chamber.Tanja Tokić Vukušić, Redono doo, was elected president of the newly established ŽK Split Section, and Marijana Joka-Restović, Authentica doo, Dubravka Birimiša, Pira tourist agency, Branka Ćubelić, Dreamtime doo and Dina Jakšić Pavasović, Jakšić galerija doo Business Secretary were elected vice presidents. The section is Ana Brzić from the Tourism Department of ŽK Split.The session was attended by representatives of institutions, galleries and travel agencies interested in the promotion and development of cultural tourism in the Split-Dalmatia County. They presented the work of the National Association of Cultural Tourism of the Croatian Chamber of Commerce, according to which the Section will operate at the county level.The discussion highlighted the need for networking of various sectors, private and cultural institutions and associations, with the aim of designing events, education and tourism products and services that will promote the cultural heritage of Split-Dalmatia County, but also protect and protect it from excessive commercialization.The session announced two significant international events that will be held in Split this fall: the Forum of Adriatic-Ionian Chambers of Commerce, Cities and Universities, 16-18. October, whose round table of sustainable tourism will deal with cultural and creative tourism, and the International Conference of Tourism of Special Interest Split B2B, 17-20. October, on the topic of history, culture and archeology and youth tourism.The participants welcomed the initiative to establish the Section, concluding that the cooperation of all stakeholders in this specific segment of tourism is needed in order to raise the quality of its offer.